About Aloja
At Aloja, we developed the first AI-driven dynamic pricing and revenue management tools because we believe that tour and activity operators deserve tools as powerful and sophisticated as those used in hotels and airlines—without the complexity or price tag.
Built for Tours & Activities
We're a team of industry insiders, technologists, and former operators who know firsthand how hard it is to run a successful experience-based business. That's why we set out to build an intelligent, AI-powered pricing engine that's simple, effective, and built for the realities of this industry.
What Drives Us
Solving real pain
We provide real-time pricing recommendations, actionable revenue insights, and seamless integration with your existing reservation system.
Our mission
To help operators grow their revenue, reduce the guesswork, and build more sustainable businesses—without needing a PhD in pricing.
Built by operators, for operators
We're operators solving real challenges for those who choose this path because they're passionate about creating unforgettable experiences for their customers.
A global mindset
While we're proudly based across Latin America and Europe, our customers—and our ambition—are global. We work with operators of all sizes.
CEO
Daniel Pino
CTO
Daniel Cabra
Our Story
Aloja was founded by the team behind TourOpp—acquired by RocketRez in 2022—where we spent years helping operators automate their communications and improve customer experience. Now, we’re applying the same passion and domain expertise to help our peers unlock the full potential of their inventory through dynamic pricing and demand forecasting.
Our Product
We've been obsessed over the demand to pricing conundrum in tours & activities for years now.
To us, smart dynamic pricing isn't just a buzzword, it's the the only path to a more profitable and sustainable industry for operators and a better experience for guests.
