Long before we built a pricing tool, we spent nearly a decade on the operator's side of the table: owning the inventory, setting the price, and watching whole departures go out priced for the wrong day. We spent years running experiences, managing inventory, selling through OTAs, working with operators around the world, and building technology for this industry.
Everywhere we went, we saw the same problem: a perishable product being sold at one static price, even as demand changed around it.
So, we built Aloja.
Bookings come in. Cancellations happen. Some departures fill faster than others. High-demand dates emerge. But for many operators, the price was set weeks or months ago and hasn't moved since.
Not because operators don't know better. Because most don't have a revenue manager sitting there all day watching every departure and deciding when a price should change.
That's the gap Aloja was built to fill.
Aloja continuously analyzes what's happening across your business and adjusts prices within the boundaries you set — automatically.
When demand moves, your pricing can move with it.
One static price can leave money behind when demand is strong — and seats behind when it isn't.
Empty seats don't automatically mean the price was too high. On the days people really want, the bigger opportunity may be charging what that experience is actually worth.
Control is setting your floors, ceilings, rules and exceptions. It shouldn't mean sitting in a dashboard all day deciding when every price needs to move.
Travelers don't choose a once-in-a-lifetime experience the way they compare identical products on a shelf. Timing, availability and demand all change what that experience is worth.
We'll show you why you'll love Aloja as much as we do.
Sold the inventory. BucketPass, then operations at Gray Line, then TourOpp.
Built the software. Technical co-founder of TourOpp, then RocketRez. Builds the forecasting and pricing engine behind Aloja.
Those experiences shaped the idea behind Aloja: instead of helping operators react to empty seats, what if pricing could respond to demand before those seats ever became a problem?
Daniel Pino became a shareholder of a sightseeing operator called Gray Line Ecuador, where he learned the business from the inside: full departures on the busy days, quiet ones that never filled, and one static price trying to work for both. That pattern is the one Aloja was eventually built to solve.
TourOpp launched as an OTA promoting unsold inventory across 120 destinations. It taught us something Aloja is built on: discounting moves seats, but it doesn't grow revenue. The decision that matters happens earlier, when the price is set.
TourOpp became an automated communication platform used by hundreds of operators worldwide, and was acquired by booking software company RocketRez in 2023.
Those years inside reservation systems gave us the piece Aloja depends on: how booking data actually flows, and how to change a price inside the tools operators already run on without adding a step to anyone's day.
Every stop pointed at the same question: how do you keep an operator's pricing aligned with real demand, when nobody has time to watch every departure?
Aloja brings the revenue management strategy hotels and airlines have used for decades to experience operators — running automatically, inside their existing reservation system, within the floors and ceilings they set.
More integrations, more operators, more markets. The goal is simple: every experience priced for the demand it actually has — so operators capture the full value of what they sell, on every date, without adding a single task to their day.
Bring one product and one season. We'll show you what your own numbers say the price should have been — before you decide anything.
