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We Raised $1.4M. Here's What We're Building With It.
Aloja has raised $1.4M, co-led by Archipelago Next and Lanai Ventures, to keep building AI-powered dynamic pricing for tours, activities and attractions.
Every article we've published on pricing, demand and distribution.
Inside Aloja
What Thousands of Price Changes a Year Actually Look Like (And Why That's a Good Thing)
8,760 price changes a year sounds like chaos. It is one change an hour, each with a reason you can open and read.
Pricing
Is Your Tour Underpriced? 5 Signals Most Operators Miss
Overpricing is loud. Underpricing looks like a good season — full departures, happy guests, and money you never see.
Distribution
OTAs, Syncing & Dynamic Pricing: What Every Tour Operator Needs to Know
Why your Viator price lags your own site, why that is normal across the industry, and the small discrepancy that is not a fault.
Pricing
Operations Health: The Pricing Metric Tour Operators Often Ignore
Revenue gets the attention. How evenly your departures actually fill is the other half of performance, and most operators never look at it.
Distribution
Does Dynamic Pricing Kill Your Direct Booking Advantage?
You spent years making your own site the best place to book. Dynamic pricing does not undo that — done properly it widens the gap.
Pricing
5 Pricing Mistakes Operators Make (and How to Fix Them)
Empty seats, full departures, competitor prices: the three instincts operators price on, and what each one gets wrong.
Demand
The Pricing Mistake Costing Tour Operators Revenue
Seats remaining tells you what already happened. Demand tells you what is about to. Most operators price on the first one.
Pricing
The Last-Minute Discount Trap: Why Empty Seats Don't Always Mean Lower Prices
Three days out with half a boat unsold, the instinct is to cut. Usually you are discounting the guests who would have paid anyway.
Pricing
3 Simple Pricing Rules That Are Better Than Flat Pricing
Flat pricing feels simple because it assumes demand is the same every day. Three rules fix most of that without a model.
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What we're seeing across live accounts, and the questions operators keep asking. No product announcements.
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