How it worksAbout usBlogBook a demo
HomeHow it worksAbout usBlogBook a demo
Live with Bókun and Ventrata.
Live accounts · +31.5% revenue on the same calendar

Say hello to
more revenue

Autonomous AI pricing for tours, activities and attractions. Maximizes revenue by adjusting prices based on demand.

A tour guide greeting guests in a city squareA coach driver greeting a guest boarding at the doorA zipline guide high-fiving a guest on the departure deckA boat captain welcoming a guest aboard
Last 30 days · while you were operating
Revenue€0▲ 11.6% YoY
Avg price / booking€0▲ 21.3% YoY
Cancellations11.2%▼ 4.8% YoY

Demand changes

So, why are your prices the same?

Aloja uses AI to predict demand and automatically adjust pricing up or down — within your guardrails — to maximize revenue.

A coach driver greeting a guest boarding at the door

Boosting revenue for operators across twelve countries.

Ciao Florence
Meeting The French
Urban Saunters
Etuk Tours Rome
Dayin
Boost Portugal
Towns of Italy
What changes

What you can expect from AI dynamic pricing.

More revenue

Strong demand? Aloja moves the price up. Softer demand? It moves it down. Either way, it’s working to get more revenue from the calendar you already have.

Most operators will see an uplift of 17%.

Fewer cancellations

A price that fits the moment makes for a booking guests are more likely to keep.

Across Aloja accounts, cancellations are down about a third.

Earlier bookings

When demand is soft, Aloja can adjust pricing sooner to help departures fill earlier — giving you a clearer picture of bookings, staffing and cash flow before go-time.

Bookings landing more than 30 days out rise around 12%.

Prices follow the demandLive · day 1 of 67
YOUR CEILING · €78YOUR FLOOR · €48YOUR OLD FLAT PRICE
Raised€68
Aloja’s priceMarket demand

Twenty minutes on your own calendar will tell you which of the three you have most to gain from.

Schedule a call
How it works

One connection to the system you already run on.

Plug it in.

We connect to the reservation system you already run on and read your booking history — every departure, every price, every cancellation. You send one email to your provider. That is your part of the setup.

Set your limits.

A floor and a ceiling per product, per season. Nothing ever prices outside them, and any date is yours to take back in one click — a wedding, a charter, a festival we do not know about.

Go run your tours.

Prices move on their own: up when demand builds, down when a departure still needs filling. First changes land within days. The difference in the numbers shows up around month three.

Not connected yet
Your Booking System
Floor €48 · Ceiling €78
aloja
Bookings readGuardrails setPrices written

Run the experience, we run the pricing.

Booking systems

Live with Bókun and Ventrata.

Your team keeps their workflow. Your guests see the same checkout. No migration, no new system to learn, no CSVs.

Bókun
Ventrata
Others soon
Control, without the work

Any price. Any day. Yours to change.

You set how low and how high it can go. Aloja works inside that, every day, on every date.

Control 1 of 3

Your floor and your ceiling

A lowest price and a highest price, per product, per season. Set once. Nothing ever prices outside them.

Control 2 of 3

Any date is yours to take back

A wedding, a charter, a festival we don’t know about. One click and the day is yours — that is June 14, on the right.

Control 3 of 3

Different prices per source

Your own site, your OTAs, your resellers. Each can move on its own, so a channel that costs you more never sets the price everywhere.

June 2026
SunMonTueWedThuFriSat
1
2$31.80
3
4$29.25
5$31.38
6$37.36
7$27.90
8$30.40
9$27.90
10$31.38
11$39.50
12$27.90
13$31.80
14$34.20
Override June 14
$34.20 → $44.00
Confirm override
15$30.40
16$27.90
17$31.38
18$39.50
19$27.90
20$39.50
21$39.50
22$37.39
23
24$27.90
25$39.50
26
27$37.36
28$29.25
29$31.38
30
Priced by AlojaYour overrideNot priced
Click any day to override the price yourself.
Impact analysis · a live account

The shape of a calendar before and after Aloja.

Before Aloja went live, this operator was tracking 6–8% ahead of the same window last year. After go-live, the same calendar ran 22% ahead. Booking-date basis, measured against the equivalent window a year earlier to control for season.

+6–8%
Year on year, the 60 days before go-live
+22%
Year on year, the 60 days after
Year-on-year revenue change, before and after go-live
+24%+12%0%GO-LIVE+22%+6–8%old trend continued
Sixty days either side of go-live · booking-date basis · each period measured against the same window a year earlier.

The same shape shows up across the accounts we run.

+0%
Revenue growth across live accounts
−0%
Cancellations, average across live accounts
+0%
More bookings landing 30+ days out

Consistent across every account we have measured.

What it’s worth

How much additional revenue can you expect?

A rough range, based on what live accounts actually see. Then let’s have a proper conversation about your pricing and run the real numbers on your calendar.

Your annual revenue
$500K
$100K$15M
Additional revenue with Aloja
$60K – $158K
Low end reflects accounts on declining calendars; high end reflects the 31.5% cumulative figure. Excludes revenue protected from cancellations.
We know experiences

A glacier tour doesn’t sell like a museum ticket.

Booking windows, weather, capacity, how late guests decide — every category behaves differently, and Aloja learns each one on its own.

walking toursfood toursriver cruisessightseeingattractionsday tripscastles & heritageglacier & snowmobiletuk-tukscooking classesmuseum entry+ many more

Say hello to
more revenue

Twenty minutes, your calendar on screen, and an honest read on what your pricing is leaving behind.