
Distribution
OTAs, Syncing & Dynamic Pricing: What Every Tour Operator Needs to Know
Why your Viator price lags your own site, why that is normal across the industry, and the small discrepancy that is not a fault.
OTAs, channel managers and reservation systems — how prices actually reach the places people book.
Everything we've published in this category.

Why your Viator price lags your own site, why that is normal across the industry, and the small discrepancy that is not a fault.

You spent years making your own site the best place to book. Dynamic pricing does not undo that — done properly it widens the gap.
What we're seeing across live accounts, and the questions operators keep asking. No product announcements.