
We Raised $1.4M. Here's What We're Building With It.
Aloja has raised $1.4M, co-led by Archipelago Next and Lanai Ventures, to keep building AI-powered dynamic pricing for tours, activities and attractions.
Everything tour, activity and attraction operators need to know about dynamic pricing, revenue management and pricing optimization — without the jargon, guesswork or pricing panic.
Every article we've published on pricing, demand and distribution.

Aloja has raised $1.4M, co-led by Archipelago Next and Lanai Ventures, to keep building AI-powered dynamic pricing for tours, activities and attractions.

Manual pricing does not break all at once. It breaks quietly — a departure that filled too fast, noticed three weeks after you could have acted.

Competitor pricing is useful context. It is not a strategy, and matching it hands your margin to whoever is most desperate.

Why we left TourOpp to build a pricing platform for tour, activity and attraction operators — and what we thought was missing.
What we're seeing across live accounts, and the questions operators keep asking. No product announcements.